Who we serve · Healthcare Marketing by Velocity
Marketing for primary care practices
Independent primary care practices and larger primary-care groups. Different scale, the same binding constraints: new patient capture, recall, referral relationships, and a front desk that can convert an inquiry into a kept appointment.
Built by someone who runs practice marketing day to day. Our team directly manages marketing and PR for Internal Medicine MD, a two-location internal medicine practice in Hudson and Trinity, Florida. We know what it actually takes to run marketing inside a practice, not just sell services to one.
Where growth typically stalls
What we work on
New patient acquisition, not lead generation
Third next available appointment, phone abandonment rate, and inquiry to kept appointment. Most practices we evaluate are already generating the calls; they are losing them between the ring and the schedule.
Recall and reactivation
The patients who already trust you and have not been back are the least expensive volume available, and the most commonly ignored.
Referral relationships with specialists and other practices
Referral tracking that lives in a system rather than in one person's memory, and a defined cadence for staying in front of the sources that already send you patients.
Google Business Profile and local search visibility
Where most patients actually start when they are choosing between you and the practice down the street, whether the practice is one location or twenty.
Physician positioning and reputation management
Active review generation and a website that reads as a specific reason to choose this practice, not a generic description every competitor could also use.
Revenue and payer mix attribution
Panel economics, payer mix, and care model fluency, Medicare Advantage, MSSP, commercial fee for service, direct primary care, live with VRP's Fractional CMO for Healthcare work; HMV's execution ties marketing activity back to that same revenue picture.
Where this connects
Want the growth strategy behind the execution?
VRP's Medical Practices page covers Fractional CMO-led growth strategy for practices of any size, panel economics, payer mix, and service-line planning. This page is the execution team that runs day to day once that plan exists, or on its own.
Start here
Get a Practice Growth Assessment
Single-location or a larger group, the assessment scopes to what your budget can actually support.
Questions
Primary Care, answered
We're a single-location primary care practice. Are we too small?
No. Most independent primary care practices we work with are exactly this size. The assessment scopes to what a single-location budget can actually support, and larger primary-care groups get the same diagnostic at their scale.
How fast can we expect to see results?
Systems and front-desk training changes typically show up in conversion rate within weeks. Advertising and PR timelines vary by channel and market. You get a realistic range after the assessment, not a guarantee.
Do you handle Medicare Advantage and payer mix, or just marketing?
Payer mix and care-model fluency live with VRP's Fractional CMO for Healthcare work; HMV's primary care execution focuses on new patient acquisition, recall, referral relationships, and local visibility. The two engagements are built to work together.