Visibility
Press Services
Referred prospects check you before they call. Press decides what they find. Media relations, press release distribution, and positioning for physicians, healthcare organizations, nonprofits and global health foundations, including active public relations work for Shekinah Global Healthcare Foundation.
What this covers
The scope
- Media strategy tied to what the business is trying to sell, not to coverage volume
- Press release writing and distribution through national newswire services
- Journalist outreach and relationships built before you need them
- Positioning and thought leadership placement for named clinicians and executives
- Crisis communications planning, done before it is needed rather than during
- Coverage monitoring, plus the downstream effect on branded search
Investment
Scoped after the diagnosis
Priced monthly against the work that moves revenue, and scaled up or down as the growth stage demands. Most engagements begin with a Growth Ceiling Evaluation so the scope is set against a diagnosis rather than a guess. Exact scope, deliverables, and fees are set in each signed agreement.
Start with an evaluationHow it works
What actually happens, in order
- 01
Audit and angle
Current media presence, competitive coverage and the specific stories in your organization that a journalist would actually run.
- 02
Strategy and messaging
Messaging pillars, target publications and an outreach calendar built for consistent coverage rather than one placement.
- 03
Pitch and place
Releases written and distributed, journalists pitched, and your clinicians and executives positioned as the named source. Whether a story runs is always the outlet's editorial decision.
- 04
Monitor and compound
Coverage tracked and amplified, with outreach refined around the publications and angles that are landing.
Examples of our work
Recent press placements
Earned healthcare media coverage and national press release distribution delivered for client organizations. Each card notes which it was.
Finding Purpose: Dr. Adeolu Adeboye on the SurgeonMasters Podcast (read the article on SurgeonMasters Podcast, opens in a new tab)
Podcast placement secured through ongoing media relations for Dr. Adeboye, discussing purpose, meaning, and fulfillment in surgical practice, and the founding of Shekinah Global Healthcare Foundation.
Bay Area Trauma Surgeon Heads to Nigeria for Fifth Medical Mission (read the article on FOX 13 Tampa Bay, opens in a new tab)
Broadcast news feature secured through local media relations, spotlighting the HCA Florida Bayonet Point trauma surgeon and his September free surgery mission in Ibadan, Nigeria.
With Weeks to Go, Shekinah Global Healthcare Foundation Calls for Donations to Fund Free Surgery Mission in Nigeria (read the article on AP News · Press release, opens in a new tab)
Press release written and distributed through EIN Presswire and published in the AP News press release section, supporting the foundation's donor appeal ahead of its September 20 to 26 free surgery mission in Ibadan, Nigeria.
Shekinah Global Healthcare Foundation to Provide Free Surgery and Medical Care in Ibadan, Nigeria (read the article on AP News · Press release, opens in a new tab)
Press release written and distributed through EIN Presswire and published in the AP News press release section, announcing the nonprofit's September mission delivering free surgeries and medical care with Pro Health International.
Physician Leaders Michael L. Avaricio, MD, and Elizabeth Avaricio, MD, Announce Formation of Innovative Health ACO (read the article on CB Herald · Earned pickup, opens in a new tab)
Announcement positioning a physician governed accountable care organization, led by a cardiologist and a pediatrician, for value based care growth. Earned pickup of a press release distributed through a digital press release distribution service.
Green Tree Family Medicine Opens in West Palm Beach to Deliver Compassionate Primary Care (read the article on AP News · Press release, opens in a new tab)
Press release distributed by national newswire and published in the AP News press release section, introducing a new primary care practice to its market, led by Dr. Jegan Gabbidon.
FLAACOs Announces 2025 Annual Fall Conference in Orlando (read the article on The Florida Herald · Earned pickup, opens in a new tab)
Healthcare communications support driving attendance and visibility for a statewide industry conference. Earned pickup of a press release distributed through a digital press release distribution service.
Healthcare Marketing by Velocity
Healthcare-specific PR, run through this same press practice
Healthcare organizations working with Healthcare Marketing by Velocity get PR through this exact press capability, media relations and national wire distribution, scoped to the buyer psychology of practices, groups, and health systems.
Go deeper
Related reading
Healthcare Content Marketing Strategy That Books Appointments
The three patient decision moments, why website content and social content are different games, and how to measure against appointments rather than traffic.
Read the guideLocal MarketTampa Bay Healthcare Marketing Guide
The local playbook. Referral ecosystems, submarket search, seasonal demand windows, and the growth ceilings we see most in this market.
Read the guideIndustryFractional CMO for Healthcare
HIPAA aware patient acquisition, referral ecosystems, and AI systems for practices, ASCs, and provider groups, with 2026 acquisition cost benchmarks by specialty.
Read the guide
Who leads this work
Justin Miller, Fractional CMO · Founder · Public Relations
Fractional CMO to healthcare organizations, Marketing Director at Internal Medicine MD, and the firm's public relations lead.
Talk to JustinClient feedback
What clients say
Justin Miller and Velocity Revenue Partners bring a true Fractional CMO approach to business growth and medical practice marketing. Justin combines marketing strategy, business development, and growth planning in a way that feels intentional and results driven. Professional, knowledgeable, and genuinely focused on helping businesses scale.
I am not a tech person and when Google locked my business account I couldn't figure out how to fix it. Justin said he could help and took over. Several back/forth getting info from me about business....he stayed on top of it and kep me in the loop during the entire process. Alas....my business account is visible and working! Highly recommend Velocity Revenue Partners
Working with Justin and Velocity Revenue Partners has been nothing short of exceptional. Even though we've only been collaborating for about three months, it already feels like we've been working together for years. Justin goes above and beyond for his clients, he's proactive, professional, and always one step ahead. He not only delivers results but does so with incredible efficiency and attention to detail. Every project, request, and follow-up is handled quickly and thoughtfully, making the entire process seamless. In an industry where responsiveness and reliability matter, Justin stands out as someone who genuinely gets things done. I'm truly grateful for the partnership and can't recommend Velocity Revenue Partners highly enough.Read the full review on Google
Really impressed with Velocity Revenue Partners. The owner personally reached out to me, took the time to understand my business, and even gave me some solid marketing advice right off the bat. Super helpful and genuine — highly recommend!
Questions
Frequently asked questions
What types of press coverage can you secure?
We pursue broadcast features, trade media and local market coverage through journalist outreach, and distribute press releases through national newswire services whose partner sites, such as the AP News press release section, republish them. Distribution can be scoped in advance. Editorial coverage is decided by journalists and editors and is never guaranteed. Recent client work includes a FOX 13 Tampa Bay broadcast feature and releases carried on AP News, CB Herald and The Florida Herald.
How long does it take to see press coverage results?
Wire distribution can move inside weeks, and trade pickup sometimes follows. Earned broadcast and national features depend on news value and journalist relationships, and are built over months.
Do you handle crisis communications?
Yes. Crisis planning and response are part of the service, and the planning is worth doing before it is needed.
Can press services be combined with your other offerings?
Yes. Press works best alongside a positioning and content strategy, because coverage that lands on an unclear brand converts poorly.
How do you measure the success of PR efforts?
Placements secured and their reach, plus the downstream effect on branded search, referral conversations and the credibility checks that referred prospects run before they call.
Is press services the right next move?
A short call. If it is not the right fit, I will say so and point you at what is.
Or call (727) 992-3817