Who we serve
Provider networks, MSOs, and ACOs
Networks coordinating dozens of practices who need attribution growth, practice recruitment, referral infrastructure and a unified presence across independent members.
The binding constraint. Growth here is measured in lives, not leads. Attributed lives, attribution accuracy, risk adjustment and quality performance are the same conversation.
The numbers
What this segment is actually run on
Shared savings pay against a benchmark, so every closed care gap flows to the bottom line.
What we work on
The levers that move this segment
Attributed lives as the growth number
Panel growth, voluntary alignment, attribution accuracy, HCC capture and quality performance. Shared savings pay against a benchmark, so every closed care gap and every accurately coded chronic condition flows to the bottom line.
Practice recruitment is a marketing function
An independent practice choosing a network runs the same evaluation any buyer runs. Your positioning, proof and communications decide which practices join and which leave at renewal.
Referral infrastructure between members
A network's value proposition to its own members is coordination. Building the referral rails between members is both a retention mechanism and a growth channel.
Communication that moves quality measures
Annual wellness visit completion, medication adherence, preventive screening and survey response are all member behaviors that communication directly influences. Marketing and quality stop being separate agendas.
Where to start
The Growth Ceiling Evaluation
Two weeks, seven systems, a ranked 90 day plan. The binding constraint gets settled before a dollar of new spend is recommended.
Binding constraints: attribution, leadership cadence, demand engine. Illustrative output. Every engagement scores differently.
The playbooks
Field tested reading for this segment
Primary Care & Family Physician Growth Guide
The three numbers every primary care practice grows on, how to evaluate growth potential, and what changes across concierge, DPC, value based, and fee for service models.
ReadIndustryFractional CMO for Healthcare
HIPAA aware patient acquisition, referral ecosystems, and AI systems for practices, ASCs, and provider groups, with 2026 acquisition cost benchmarks by specialty.
ReadHealthcare EconomicsMedicare Advantage Marketing and Growth Playbook
Why compliance is the design constraint, how the enrollment calendar works, and why retention economics beat acquisition economics.
ReadLocal MarketHow to Build a Tampa Bay Healthcare Referral Network
Mapping referral concentration risk, building a documented outreach cadence, protecting the handoff, and the five metrics that expose a leaking network.
Read
Who leads this work
Justin Miller, Fractional CMO · Founder · Public Relations
Fractional CMO to healthcare organizations, Marketing Director at Internal Medicine MD, and the firm's public relations lead.
Talk to JustinRunning a provider network, MSO or ACO?
No charge and no deck. Tell me what has stopped working and I will tell you what I would look at first.
Or call (727) 992-3817