Insights and analysis
The Healthcare Growth Blog
Field notes from fractional CMO engagements. Acquisition economics, referral systems, payer models, and the operating cadences that move revenue for healthcare and growth stage companies.
Senior Care
Senior Living Marketing Ideas That Actually Fill Census
Five ideas that move occupancy for senior living and assisted living operators, ordered by how fast they produce results.
Home Health Marketing Strategy From Referral to Admission
A referral first strategy for Medicare certified home health and private duty agencies, plus the metrics that expose lost admissions.
Healthcare Economics
Patient Acquisition Cost: How to Calculate It and Cut It
The correct formula, the costs most practices leave out, and a worked example showing a 66% understatement.
Medicare Advantage Marketing and Growth Playbook
Why compliance is the design constraint, how the enrollment calendar works, and why retention economics beat acquisition economics.
Google Ads for Medical Practices: Realistic Cost Per Lead by Specialty
The honest answer to "what should a lead cost" is a range, and the variable that moves it most is rarely the one a practice tries to fix first.
Growth Strategy
Healthcare Content Marketing Strategy That Books Appointments
The three patient decision moments, why website content and social content are different games, and how to measure against appointments rather than traffic.
Fractional CMO Job Description and Scope Template
The six components of a real fractional CMO scope, an adaptable template, and what to leave out.
How to Train Physicians and Staff to Generate Referrals, Not Just Wait for Them
Referral volume is usually treated as something that happens to a practice. It is trainable, and the training is specific.
Growth Ceilings
Why You Are Losing Patients You Already Won
The referral or inquiry already arrived. What happens in the next few minutes decides whether that patient becomes yours or a competitor's.
When a Hospital System Relationship Starts Capping Your Growth
A system relationship that once supplied volume can quietly start restricting marketing, routing profitable cases elsewhere, and capping independent growth.
Why Every Practice in Your Market Sounds the Same
Ten practices in the same submarket describe themselves in nearly identical language. When nothing distinguishes the offer, the patient chooses on proximity and availability.
When One Referral Source Sends Most of Your Patients
Two or three sources drive the majority of new patients, and both you and the referrer know it. That concentration is a pricing problem and an existential risk.
Healthcare Referral Tracking: Why "We'll Remember" Is Not a System
Most practices track referrals in someone's head. It works until that person is on vacation, or leaves, or the practice grows past what memory can hold.
Healthcare Marketing Attribution: How to Know Which Channel Actually Books Patients
Most practices know what they spent. Few can say with confidence which channel actually produced the patient sitting in the waiting room.
Public Relations
How to Get Press for a Medical Practice or Healthcare Organization
Most healthcare organizations pitch press the way they would post on social media. Journalists respond to something different.
Healthcare PR vs Marketing: Why Press Builds Trust Marketing Cannot Buy
Marketing tells your audience what you say about yourself. PR is what a third party says about you, and patients weigh the two very differently.
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Long form
Looking for the long form playbooks?
The guides library covers fractional CMO cost, timing, comparisons, and full industry playbooks for healthcare, senior care, primary care, health tech, and SaaS.
- 14 long form guides
- 7 field note articles
- A weekly problem and solution blog series
- All written from engagement work
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