Free founder guides
Guides for founders and operators
Real playbooks on hiring a fractional CMO, building revenue marketing, and scaling growth stage healthcare and technology companies in 2026.
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Healthcare Marketing ROI & KPI Pack
Every benchmark, formula, and worksheet referenced across these guides, in one ten page PDF.
Foundations
Foundations
What Is a Fractional CMO?
Definitions, what the role actually owns, how engagements work, what it costs, and how to know whether your company is ready for one. The 2026 founder guide.
Read guideHow Much Does a Fractional CMO Cost?
Real 2026 pricing across monthly retainers, hourly rates, equity hybrid deals, and project pricing, plus what actually drives a quote up or down.
Read guideFractional CMO vs Agency vs Full Time
Side by side on cost, commitment, strategic depth, and the threshold where a full time CMO actually pencils.
Read guideWhen to Hire a Fractional CMO
The seven signals you are ready, the 60 second self assessment most founders skip, and what waiting twelve months too long actually costs.
Read guideEvaluation
Evaluation
Industry
Industry
Fractional CMO for Healthcare
HIPAA aware patient acquisition, referral ecosystems, and AI systems for practices, ASCs, and provider groups, with 2026 acquisition cost benchmarks by specialty.
Read guideFractional CMO for HealthTech
Marketing leadership for digital health, multi stakeholder buying, and the pilot to expansion motion where the real deal value lives.
Read guideFractional CMO for SaaS Startups
Seed to Series B playbook. Stage by stage, what changes, what does not, and the mistakes a fractional CMO catches at each one.
Read guideSenior Care & Home Health Growth Guide
Referral ecosystems, intake response, AI agents, and the operating cadence that lifts admissions 15 to 30% without added headcount.
Read guidePrimary Care & Family Physician Growth Guide
The three numbers every primary care practice grows on, how to evaluate growth potential, and what changes across concierge, DPC, value based, and fee for service models.
Read guideLocal Market
Local Market
Operating Models
Operating Models
What Is Revenue Marketing?
The operating model where marketing is measured by booked revenue, not by leads or MQLs, and the three shifts that make it real.
Read guideAI Agentic Marketing
How always on AI agents replace the high volume work that bottlenecks lean teams, and how to measure whether they are actually earning their build cost.
Read guideReady to find the ceiling?
A complimentary 15 to 30 minute conversation about where growth is constrained and what it would take to remove it.
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